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Privacy Policy
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Privacy Policy
At Merlin Cinemas we take your privacy very seriously, we take great care in keeping any information we may collect secure and preventing any unauthorised access or unlawful use of it.
By accessing, using or registering on Merlin Cinemas website or Merlin Cinemas' Social Media channels or applying for or using the Merlin Cinemas' Movie Magic Discount Card scheme you accept this Privacy Policy and the Terms and Conditions.
Merlin Cinemas may collect some information about you, as detailed below. We will keep your personal information only for as long as is necessary. We may, from time to time, expand or reduce our business and this may involve the sale of certain divisions or the transfer of control of certain divisions. Data provided by users will, where relevant, be transferred and the new owner or new controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was supplied by you.
Merlin Cinemas reserves the right to review and amend these terms at its discretion.
Summary
- What information we collect about you
- How we will use the information about you
- Marketing
- Access to your information and correction
- Cookies & website adverts
- Changes to our Privacy Policy
- How to contact us
What information we collect about you
We collect information about you when you purchase your tickets, gift card or Movie Magic discount card, either online or directly with our box offices, as well as all subsequent transactions made using your discount. Some website usage information is also collected using cookies, please see below.
There are items of personal information that are necessary for us to collect to administer and run your order or membership account, and to deal with any enquiries you may have about it. If you have purchased a Movie Magic Card you can review your membership information here
If you are purchasing online, we will require a telephone number in incase we need to contact you regarding your booking, and an email address in order to send you confirmation of your booking or receipt of your Movie Magic discount card.
The information required to meet the requirements of the terms of the Movie Magic card are
- First Name
- Last Name
- Date of Birth
- Post Code
- Local Merlin Cinema
We may also ask for optional details such as email address, which can be used to create an online account. We may also contact you in the future with information about your membership and other offers if you choose to opt-in to receive communication.
How we will use the information about you
We collect information about you to process your order, manage your bookings and or membership and, if you agree, to email you about other products and services we think may be of interest to you.
If you join or renew the Movie Magic membership, we will collect the information we need to open, administer and run your account and to deal with any enquiries you may have about it. We will also collect transaction data to help improve our services.
We may use your information collected from the website to personalise your repeat visits to our website.
Merlin Cinemas use trusted third parties to assist with the running of our box office and other services, but we do not share your data otherwise beyond this.
Marketing
We would like to send you information about our film line-up, products, offers and services of ours which may be of interest to you. To receive this communication, you will need to subscribe to our email list. If you are a Movie Magic Discount cardholder you can achieve this by creating a Movie Magic Account here. If you are not a Movie Magic Discount cardholder you can sign up here.
If you have consented to receive marketing emails, you may update your preferences or opt-out at a later date. You have the right to stop us from contacting you for marketing purposes at any time. If you no longer wish to be contacted for marketing purposes, please click here.
We automatically place single pixel gifs, also known as web beacons, in every email sent by our users. These are tiny graphic files that contain unique identifiers that enable us and our users to recognize when their subscribers have opened an email or clicked certain links. These technologies record each subscriber's email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports for our users about how an email campaign performed and what actions subscribers took.
Profiling
Merlin Cinemas does not carry out automatic decision-making but we do systematically analyse the information we hold about you, to improve our communication with you (profiling). If you do not wish to be subject to such profiling, please indicate your wish to be excluded from this activity by emailing info@merlincinemas.co.uk
Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the address listed below. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
For Movie Magic Discount cardholders you can access and amend your transaction and personal data here.
Cookies & Website Tracking
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information may be used to track visitor use of the website and to compile statistical reports on website activity.
For further information visit www.aboutcookies.org or www.allaboutcookies.org
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.
In addition to the information we collect as described in this policy, we use technology to collect anonymous information about the use of our website. For example, we use technology to track which pages of our website our visitors view. We also use technology to determine which browsers our visitors use. This technology does not identify you personally, it simply enables us to compile statistics about our visitors and their use of our website.
Our website contains hyperlinks to other pages on our website. We use technology to track how often these links are used and which pages on our website our visitors choose to view. Again, this technology does not identify you personally, it simply enables us to compile statistics about the use of these hyperlinks.
We use this anonymous data to improve the content and functionality of this website.
We do sometimes use Facebook Ads. This feature allows us to display ads within the Facebook platform. We use pixel technology which facilitates the placement of advertising campaigns on the Facebook platform and enables performance reporting of these advertising campaigns. Facebook does not provide an opt-out link for its cookies. For more information about Facebook cookies, please click here: https://www.facebook.com/policies/cookies/
I have declined cookies however my browser is notifying me that you're still tracking me?
It is important to note that if you choose to decline permission for a personalised web experience - that this request is being adhered to. Some browser tools such as Ghostly will state that your session is being tracked when this is not the case. This is because some websites have not implemented tools that allow you to decline permission for a personalised experience. When you decline permission to store cookies we notify our advert provider not to use personalised adverts and the adverts delievered to your browser are generic. However this implentation cannot be verified by browser extensions and therefore all access to advert services are blocked. Rest assured that we will adhere to your request and all adverts loaded on our site will adhere to your preference. Also note that some adverts will use cookies to allow for frequency capping, aggregated ad reporting and to combat fraud and abuse. This is not personalised or linked to you in anyway way and these are classed as necessary cookies.
It is important to note that if you choose to decline permission for a personalised web experience - that this request is being adhered to. Some browser tools such as Ghostly will state that your session is being tracked when this is not the case. This is because some websites have not implemented tools that allow you to decline permission for a personalised experience. When you decline permission to store cookies we notify our advert provider not to use personalised adverts and the adverts delievered to your browser are generic. However this implentation cannot be verified by browser extensions and therefore all access to advert services are blocked. Rest assured that we will adhere to your request and all adverts loaded on our site will adhere to your preference. Also note that some adverts will use cookies to allow for frequency capping, aggregated ad reporting and to combat fraud and abuse. This is not personalised or linked to you in anyway way and these are classed as necessary cookies.
To update your cookie preferences click Update Cookie Preferences at the very bottom footer of any page.
Website adverts
Our website carries advertising that is provided by Google. For more information about Google’s adherence to GDPR please check here.
Other websites
Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.
Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 14th December 2020.
How to contact us
Please contact us if you have any questions about our privacy policy or information we hold about you, click here. Or write to Merlin Cinemas Ltd, Accounts Offices, Regal Redruth, 6 Fore Street, Redruth, Cornwall, TR15 2AZ
The Site, together with all its content is owned or controlled by Merlin Cinemas Limited, a company registered in England and Wales with company number 3664605 and having its registered office at Merlin Cinemas Ltd, Accounts Offices, Regal Redruth, 6 Fore Street, Redruth, Cornwall, TR15 2AZ
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